About Us > Management Team
Management Team

Matt Bouza, Senior Vice President
Matt has more than 20 years of experience in various leadership roles in the orthopedic industry. Before joining Game Ready, Matt was Vice President of Sales for the Northern California division of DePuy/Synthes, a Johnson & Johnson company, managing over $110 million in annual revenue. Previous to his role with DePuy, Matt served as Managing Sales Director for Smith & Nephew in both trauma and joint reconstruction divisions within Northern California. Prior to working on the corporate side of the industry, he was President of ProJoint Medical, a distributor for Sulzer/Intermedics, a Swiss orthopedic implant manufacturer. Matt holds a B.A. degree in Political Science from the University of California at Berkeley. After college, Matt played for nine seasons in the NFL, primarily with the Baltimore/Indianapolis Colts. He spends most of his leisure time with his family, wife Marianne, and his four children who were raised in Indiana and the San Francisco Bay Area.

Arlene Alvarez, Senior VP, Regulatory Affairs and Quality Assurance
Arlene has over 18 years of experience in Regulatory Affairs & Quality Management, Engineering, and Manufacturing in an FDA- and ISO-regulated medical environment. She has worked for organizations such as Siemens Medical Oncology Care, Philips Healthcare, and Celera Diagnostics. Arlene has experience in the development and maintenance of various Product Technical Files and Design Dossiers, FDA 510(k)s, Health Canada submissions, and various global registration activities. Arlene graduated from City University of New York, City College with a B.S. degree in Electrical Engineering.

Tomasina Barton, Senior VP, Marketing
Tomasina has over 15 years of experience in business leadership in strategic and tactical marketing, product management, and corporate education. Her career prior to Game Ready was primarily as a Business Manager responsible for Marketing and Education with The Bemis Company, a $4 billion corporation, working with major consumer and medical brands such as Smith and Nephew, Procter and Gamble, Walmart, and Nestle. Tomasina holds a B.S. degree in Exercise Science, two Master’s degrees in Marketing and Internet Marketing, and a postgraduate qualification in Corporate Education. In her leisure time, Tomasina enjoys driving her racecar at Sonoma Raceway.

Mark Lowe, VP, Engineering
Mark is a mechanical engineer with 20 years of product design and development experience, including 12 years in the medical device industry. During his career, Mark has designed products from conception through manufacturing for CoolSystems, Life Measurement, Compass Product Design, and Switch. Mark is inventor or co-inventor for three patents and 10+ patent applications in the area of medical devices.

Cindy Kumar, VP, Finance
Cindy is a licensed Certified Public Accountant in the state of California. She has over 20 years of progressive finance and accounting experience. Cindy’s background includes experience working as an auditor for KPMG Peat Marwick. In addition, Cindy has held senior managerial positions at Pacific Bell Wireless, BEI Systron Donner, and TriNet Corporation.

Joe Kanefsky, VP, Sales, USA
Joe has more than 15 years in the sports medicine and rehab industry. Before joining Game Ready, Joe served as a regional sales manager for Henry Schein in their special markets and sports medicine division. Prior to working on the corporate side of the industry, Joe was the head athletic trainer and clinical instructor at Barry University in Miami, FL. Joe holds a PhD in Higher Education Administration & Management and his Master’s degree in Athletic Training and Movement Science. Joe is a board-certified athletic trainer and certified strength and conditioning specialist.

Kelly Hansen, VP, International
Kelly started her Game Ready career as a key contributor in the Marketing Department and now runs the growing International team. Her broad sales and marketing skills include account management, channel management, lead generation, brand development, and digital promotions. Kelly received her B.S. degree in Consumer Science from the University of Wisconsin – Madison. Outside of work, Kelly enjoys an active life running, swimming, hiking, and biking with her family and friends.

Joseph Coite, VP, Operations
Joe has more than 20 years of progressive and extensive medical device experience. His product knowledge includes catheters, orthopedic and capital equipment, and life sustaining products. His previous positions include senior management roles for AlterG, ZOLL Circulation, Coopervision, and Cardinal Health.

Laura Elders, Director of Human Resources
Laura is a skilled human resource professional with over 13 years of experience in recruiting, wage/hour laws, employee relations, conflict resolution, and benefit and leave administration. Prior to Game Ready, Laura has worked for top companies such as APT Ltd., and Lincoln Finance Group.


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